FAQ
Explore how aiwrness works, what each metric means and how to use the data it gives you.
Getting started
Your first report, setup and ongoing monitoring.
What will my free report show?
A first snapshot of your brand’s Visibility, Share of Voice, mention position and Sentiment, with the answers behind the numbers.
Do I need to install anything on my website?
No. Start with your domain, confirm a few details about your brand and create an account. There is no code to add to your website.
Can I use aiwrness for my clients?
Yes. Agency and Agency+ include unlimited client brands and workspaces, Viewer access and Prospect Pitch for potential clients. The free report is an introduction for your own brand.
Will aiwrness make AI recommend my brand?
aiwrness shows where your brand appears and helps you investigate the answers, competitors and sources. It does not guarantee mentions, recommendations or rankings.
Is this an ongoing free plan?
No. The free report is a one-off snapshot for your own brand. Paid plans provide ongoing monitoring with the assistants, frequency and coverage you select.
Will every assistant give the same answer?
No. Answers vary with the question, assistant, market and date. The report shows what was collected for its specific setup.
What happens after I enter my domain?
You confirm details about your brand, market and competitors, then create an account. The app uses that context to prepare your first report.
How often does monitoring run?
Starter runs weekly. From Growth, you can choose weekly, every three days or daily. Pricing shows the available schedules and assistant coverage.
Will a change prove that my campaign worked?
No. Events can add context to a change, but timing alone does not prove causation. Read the underlying answers and compare like-for-like samples.
Visibility
People ask AI for ideas, alternatives and advice. See how often your brand comes up, and where it disappears along the way.
What counts as visibility?
Your brand being named in the text of an answer. Visibility is the percentage of collected answers that contain a mention. A citation to your website is counted separately.
Is there a good visibility score?
There is no universal score to aim for. Compare your brand over time and against competitors on the same set of questions, markets and assistants.
Does a mention mean a recommendation?
Not always. A brand can be mentioned as an alternative, a comparison or a caution. Read the answer and its tone alongside the number.
Competitors
When an answer names a shortlist of brands, every position tells a story. See who appears alongside you, how often and how early.
What is Share of Voice?
Your share of brand mentions compared with the competitors in your analysis. It is different from Visibility, which measures the share of answers that mention you.
Can I choose the competitors?
Yes. Define the brands that matter to your category and update them as your market changes.
What does position mean?
Average Mention Position measures how early a brand is named in the list of brands within an answer. It is not a search engine ranking.
Sources
An AI answer can point to a review, an article, your website or a social profile. See the pages it cites, and the answers they appear in.
Is a citation the same as a brand mention?
No. A citation is a link used as a source. A mention is your brand’s name in the answer text. aiwrness measures them separately.
Can I see social profiles?
Yes, when they appear among the sources cited in the collected answers.
Does this show everything a model has learned?
No. It shows the sources returned with the answers in your analysis, not the model’s training data or every influence on its response.
Sentiment
Being in the answer matters. The words around your name matter too. Understand whether AI describes your brand favourably, neutrally or with reservations.
How is sentiment shown?
The app uses a scale from -1, unfavourable, to +1, favourable. Always read the score with the supporting answers.
Is this customer sentiment?
It measures how AI answers describe your brand. It is not a survey of customers or a measure of their personal opinions.
Can I read the original wording?
Yes. The collected answers provide the context behind the score, including mixed or nuanced descriptions.
Markets
A strong presence in one market can hide a blind spot in another. See how the picture changes across countries, local languages and AI assistants.
Can I track questions in different countries?
Yes. All plans can set up prompts across different markets and compare the results, with no country limit. Each prompt-market combination counts towards the prompt allowance.
Are all markets directly comparable?
Only with care. Language, questions, assistants and sample size can change the result. Keep the context visible when comparing.
Can I compare assistants too?
Yes. Filter the analysis by the assistants included in your plan to understand where the picture changes.
Products
Your best-known product can hide the rest of your offer. See which products appear in AI answers, and how each one is described.
Is product visibility different from brand visibility?
Yes. An answer can mention your brand without naming a specific product. Products lets you explore that distinction.
Can I see sentiment for each product?
Yes. Product analysis includes visibility and sentiment so you can read presence alongside tone.
Which plans include Products?
Products is available on Scale, Agency and Agency+. See Pricing for the rest of each plan’s coverage.
AI assistants
Using your aiwrness data in a compatible assistant.
What is MCP?
Model Context Protocol is a way for compatible AI assistants to connect to services such as aiwrness. It lets your assistant use the workspace data and tools you authorize.
Which assistants can I connect?
Claude, ChatGPT and other assistants that support MCP. Setup options depend on the assistant and its current capabilities.
Can aiwrness create reports and automations for me?
aiwrness provides the workspace data you authorize through MCP. Your connected assistant or workflow uses that data to draft a report, combine it with other context or run an automation. What you can build depends on the tool you choose.
Can the assistant change my data?
You choose read only access or permission to read and create supported items. The connection does not provide edit, delete, billing or member management actions.
Which plans include the connection?
Growth, Scale, Agency and Agency+ include the MCP connection. Starter does not.
Teams and agencies
Workspaces, clients and shared access.
Can colleagues use the same workspace?
Yes. Invite people with the appropriate role. Editors can contribute; Viewers can explore without changing the setup.
Can we follow more than one brand?
Yes. Scale supports 3 brands in one workspace; Agency and Agency+ support unlimited brands and workspaces.
Does aiwrness change our website?
No. It collects and analyses AI answers. Your team decides what content, positioning or other work to pursue.
Is Prospect Pitch the same as the free report?
No. The free report introduces you to your own brand’s picture. Agency includes 5 Prospect Pitches a month and Agency+ includes 20.
Do I need access to a prospect’s website?
You do not need access to their systems to begin a Prospect Pitch from the brand name and domain.
Can my clients explore their results?
Yes. Invite them to the appropriate workspace as Viewers, so they can explore without changing the setup.
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