Compare the same questions
Your brand and competitors are measured within the same collected answers, so you can understand the differences in context.
Who comes up before you?
When an answer names a shortlist of brands, every position tells a story. See who appears alongside you, how often and how early.
Competitor benchmarking is included in every paid plan.
01
Tempo#2.2avg. position72%visibility
Tempo#2.2avg. position72%visibility02
Folio#1.6avg. position65%visibility
Folio#1.6avg. position65%visibility03
NorthlineYour brand#1.7avg. position51%visibility
NorthlineYour brand#1.7avg. position51%visibility04
Mosaic#2.1avg. position49%visibility
Mosaic#2.1avg. position49%visibilitySame questions, tracked brands, side by side.
Understand your place in the competitive picture.
Being mentioned more often is one part of the story. Your share of voice and average mention position reveal how much attention your brand holds compared with the competitors you track.
See who leads the list
Average Mention Position shows where a brand tends to appear. First on the list and last on the list are different stories.
Find the topics you lose
Explore the answers that name a competitor while leaving you out. See which alternatives enter the conversation.
A competitor may appear less often overall, but lead the answers to buying questions. Look at both frequency and position before calling a winner.
A few good questions.
What is Share of Voice?
Your share of brand mentions compared with the competitors in your analysis. It is different from Visibility, which measures the share of answers that mention you.
Can I choose the competitors?
Yes. Define the brands that matter to your category and update them as your market changes.
What does position mean?
Average Mention Position measures how early a brand is named in the list of brands within an answer. It is not a search engine ranking.