Understand the overall tone
Read sentiment alongside visibility to see how your brand is described when it appears.
I've got a felling...
Being in the answer matters. The words around your name matter too. Understand whether AI describes your brand favourably, neutrally or with reservations.
Brand sentiment is included from Growth onwards.
UnfavourableFavourable
“Northline brings planning and async updates into one workspace, making it a strong fit for distributed teams.”
Read the full answer to understand the context.
Read the tone behind your visibility.
An answer might praise your usability and question your price in the same paragraph. Sentiment helps you spot the pattern; the full answer lets you understand it.
Look at the language
Go back to the actual answers. Find the descriptions, strengths and reservations that need more attention.
Follow the change
Compare the tone over time within the same context. Use events as reference points, without assuming cause and effect.
If your visibility rises while sentiment falls, open the recent answers. More attention is not automatically a better story.
A few good questions.
How is sentiment shown?
The app uses a scale from -1, unfavourable, to +1, favourable. Always read the score with the supporting answers.
Is this customer sentiment?
It measures how AI answers describe your brand. It is not a survey of customers or a measure of their personal opinions.
Can I read the original wording?
Yes. The collected answers provide the context behind the score, including mixed or nuanced descriptions.